E-Commerce SEA Services
Our SEA services are tailored to your success. We take a data-driven approach that considers your entire business and aims to maximise the full potential of SEA. Our tailored service meets your individual requirements and helps you achieve measurable results through improved advertising campaigns and increased ROI.
3 clear steps to success
A successful SEA campaign begins with an effective process.
Requirements
Together, we establish the goal: How do we define a successful campaign in numbers?
Concept
Based on the requirements and campaign, we develop an adaptable strategy.
Monitoring
We ensure requirements are met and make changes based on performance.
Run SEA campaigns that deliver results
What we can guarantee
Optimising or launching your SEA campaigns offers an opportunity for every company, but expert support is essential to ensure that your budget is used in a targeted manner. Our know-how minimises the risks and helps you to achieve your full potential in SEA.
Workshops
We bring all stakeholders together and determine the requirements for your SEA campaign.
Google
Requirements
We know what Google defines as a successful campaign and account setup.
Strategy
Based on your specific requirements, we create a tailored strategy for your individual account and KPI's.
Project Planning
Transparency and accountability are the success factors in project management.
Monitoring
We monitor your account daily and act quickly when performance is not optimal.
Measuring Success
Is the campaign running efficiently? Let's find out together!
We are a Google Partner!
We are a Google Partner, which means we meet Google's high standards in terms of performance, spend and certifications. The Google Partner Program recognises agencies that meet high quality standards in the management of Google Ads. Participating partners must meet certain requirements, such as a proven track record of successful campaign management and proof of expertise through Google Ads certifications. As a Google Partner, agencies have access to exclusive training, tools and support from Google, enabling them to provide their clients with the best possible advice and make their advertising campaigns even more effective.
Why is SEA important?
SEA, or Search Engine Advertising, involves paying for ad placements on search engines like Google to position your website prominently at the top of search results. To do this, it is important to choose the right keywords and manage your budget wisely so that you only pay for clicks that actually add value. With Google Pmax (Performance Max) in particular, you can use all Google channels at once and optimise your budget and bidding at the same time to achieve even better results. A clean and well-structured feed is essential, as it provides Google with the information it needs to display your ads in a targeted and successful way. It is just as important to continuously monitor and adjust your ads and bidding strategies so that you always get the most out of your campaigns.
We offer a range of SEA services, such as SEA audits, campaign optimisation and the ongoing management of your accounts and paid search campaigns. With professional SEA consulting, e-commerce businesses can stay ahead of the competition and adapt to changing algorithms and consumer behaviour. With an investment in search engine marketing, you're well on your way to success, especially when complemented by SEO to ensure your online store remains visible and competitive in an ever-changing digital marketplace.
Our SEA Experience
accounts managed
years experience running high-quality campaigns
E-Commerce Platforms
Get in touch
We'll respond to your questions within 24 hours.
Danke!
FAQ
Here are our frequently asked questions relating to search engine advertising consulting.
What is SEA or paid advertising?
Search engine advertising works via an auction-based system where bids are placed for specific search terms in order to achieve conversions. Pay-per-click (PPC) is a popular type of paid advertising and this channel allows companies to bid on clicks from users and therefore close deals. With Google Pmax (Performance Max) in particular, you can use all Google channels at once and optimise your budget and bidding at the same time to achieve even better results.
Will I have an SEA account manager?
Yes, you will receive a personal SEA consultation from us, in which you will usually be supported by at least two contacts: a project manager and an SEA consultant. In the background, you will also be supported by our team of experts, who have extensive expertise in the areas of e-commerce consulting & SEO to optimally support and further develop your company.
What are mistakes to avoid in SEA?
When it comes to SEA, there are some common mistakes you should avoid to get the most out of your campaigns. One of the most common mistakes is choosing the wrong keywords or neglecting negative keywords, which can lead to unnecessary click costs. A poorly defined budget or inaccurate bidding strategies can also lead to you not using your budget effectively. Another risk is not regularly monitoring and optimising ads and campaigns - this can lead to missed opportunities and falling behind the competition. Finally, make sure your product feed is clean and up to date, as a poor feed will affect the performance and relevance of your ads.
What are the benefits of SEA campaigns?
On the one hand, SEA delivers fast results and is ideal for promoting time-sensitive offers or testing a concept. Unlike SEO, which focuses more on a long-term strategy, SEA campaigns can achieve results much faster.
The measurability, which provides detailed insights into performance and return on investment, is an advantage that many companies want to take advantage of.
Targeting ensures that the ads reach those who are most likely to be interested in the advertised products or services, which increases the chances of sales. You only pay when the user clicks on your ad.
What is Performance Max?
Performance Max (PMax) is a type of Google Ads campaign that allows you to run your ads simultaneously across multiple Google platforms - including Google Search, YouTube, Gmail, Google Maps and the Display Network. PMax uses machine learning to automatically optimise ads based on your goals and select the best channels for your target audience. With Performance Max, you can maximise your reach and use your budget more efficiently as the campaign continuously learns and adapts to achieve the best results.
What is the difference between SEO and SEA?
While SEA means running paid ads to get to the top of the search results immediately, SEO is all about optimising your website to be found organically - i.e. without the direct cost of ads. Both approaches aim to drive more traffic to your website and increase sales, but SEA requires additional budget for ad costs, while SEO is more time and resource intensive to achieve long-term results.