International SEO
We ensure that the visibility of your website in international markets increases. Discover the most important SEO strategies for successful global expansion.
Customers who trust us
Expanding your business to international markets is an exciting growth opportunity and international search engine optimisation is a key strategy to ensure your success: You can effectively reach new target groups, improve your search ranking in different countries, and increase global visibility.
What you can expect from us
Entering new markets also presents challenges. The process requires careful planning, from understanding local search behavior and cultural nuances to implementing technical SEO elements such as hreflang tags. Our experience helps you to minimize SEO risks.
Workshops
We bring all stakeholders together and define the requirements for your SEO project.
Google Requirements
We know what effective SEO entails and are familiar with how Google operates.
Strategy
Based on your goals, we ensure your strategy focuses on the highest potential outcomes.
Project planning
Transparency and reliability are the success factors in project management for international SEO.
Monitoring
We use our comprehensive tool stack to monitor projects and provide ongoing feedback.
Measuring Success
We track your organic performance and adjust the strategy as needed to ensure continuous improvement.
Grow internationally — dominate locally
More visibility in new markets
Reach your international audience exactly where they're looking — with tailored SEO for every country and language.
Better rankings through targeted localisation
Simply translating your website is not enough! By strategically adapting to culture, language and search behaviour, you are always one step ahead of your competitors.
More revenue through global reach
Optimise your website for international growth and convert visitors worldwide into paying customers.
Our areas of expertise
Cross-sector digital expertise
We understand the specific challenges and opportunities of different industries. With individually tailored strategies, we help you achieve your goals — regardless of your line of business.
E-Commerce
Increase the visibility of your products and increase your sales with targeted strategies.
B2B
Reach the right decision makers with an individual digital strategy and increase your generated leads.
Tourism
Attract loyal guests to your site & generate more bookings and inquiries for your destination.
Finance & Insurance
Build long-term trust and strengthen your brand — generate new customers with the help of our digital expertise.
Make your international SEO strategy a success
We'll reply to your questions within 24 hours.
Our services for your success
SEO
With SEO, your website becomes a digital magnet — visible, relevant, and right where your customers are searching.
SEA
We place ads that stand out and drive conversions—SEA with maximum impact and no wasted spend.
Strategieberatung
We are direct. No nonsense, no empty promises—we create a clear plan that truly drives you forward.
AI
Want to stand out in AI search? We’ll help you navigate how to remain relevant in the age of ChatGPT, Perplexity, and Gemini.
FAQ
Your questions answered
Our goal is long-term cooperation with our customers. It is therefore a matter close to our hearts to transparently clarify all open questions before the start of the project.
What is international SEO?
International SEO involves structuring your website to effectively attract organic traffic from different countries and languages. We also make sure that search engines can easily identify the countries you want to target and the languages you use. This includes adapting your content and user experience based on where you live or spoken language.
How do you start with international SEO?
Choosing the international SEO set-up is a crucial step before you go global. There are various ways to structure your site for a global audience, depending on your goals and resources. The most important options are to use a top-level domain, subdirectories, or subdomains. It's just as important to ensure that Google and other search engines understand your structure. With hreflang tags and other signals, you can tell Google which content is relevant for specific regions.
What are hreflang tags and how do they work?
Hreflang tags are HTML attributes that are used to specify the language and geographic orientation of a web page. They help search engines display the correct language or regional URL in search results. For example, if a company has a website domain with content in the German, English, and Spanish subfolders, hreflang tags can be assigned to any language version. This shows search engines that there are variants of the website in these three languages. The aim is for a user searching from Spain to see the Spanish version of the website and not the German or English version.
How do I handle multilingual content on my website?
Use correct hreflang tags. Give users clear language selection options. Also, make sure that every language version of your site is optimised with unique content tailored to local audiences. Use Google My Business and local SEO strategies to better establish your presence in the target country.
How can I ensure that my content is culturally appropriate for different regions?
Conduct thorough research on cultural nuances, language variations, and local preferences. If you personalise content to suit the region instead of just translating it, it will be better received by the target group.
What are the challenges of international SEO?
For large E-Commerce sites, effectively managing localisation and different website versions can quickly become a challenge. Common issues include creating a website structure that takes into account multiple languages and regions both now and in the future. In addition, dealing with issues with duplicate content, maintaining hreflang tags on a large scale, and ensuring that the content is culturally appropriate. International SEO is complex, but when done effectively, it can bring huge benefits to your business. That's why working with the right partners is essential.
Any questions left unanswered?
International SEO — More visibility, more customers, more revenue
Would you like to launch your website internationally? Then you need an international SEO strategy that goes beyond mere translations. With targeted multilingual SEO optimisation, you can reach exactly the right users in your target markets and increase your visibility in international search engines such as Google, Bing or Baidu. Each region has its own search habits, cultural characteristics and technical requirements. A successful SEO strategy for international markets is based on in-depth keyword analysis for each target country to ensure that the right terms are used. At the same time, technical aspects such as hreflang tags are crucial to ensure correct indexing in different language and country versions and to avoid duplicate content. Localised content that is not only linguistically adapted but also takes cultural and user-specific expectations into account is just as important. With a professional international SEO strategy, you can not only generate more traffic, but also increase your conversion rate. Let's work together to make sure that your website is found worldwide — by the right customers. Ready for international growth? We help you make your SEO strategy globally successful.