International SEO
We ensure that your website grows its visibility across international markets. Discover the essential SEO strategies for successful global expansion.
3 clear steps to success
We approach international SEO with a straightforward strategy
Requirements
Together, we align on what constitutes successful international SEO and what is the desired outcome.
Concept
Taking requirements into consideration, we develop a concept, involving all relevant stakeholders.
Monitoring
After expanding your E-commerce website globally, we closely monitor performance and adapt.
Make your international SEO strategy a success
What we can guarantee
Expanding your E-Commerce business globally is an opportunity for every website — however entering new markets comes with its challenges. Our experience helps you to mitigate SEO risks.
Workshops
We connect all stakeholders together define the requirements for your international expansion.
Google
Requirements
We know what is required for international SEO from Google's point of view.
Strategy
Based on your specific requirements, we create a solid strategy to grow your online visibility globally
Project Planning
Transparency and accountability are the success factors in project management.
Monitoring
We use our comprehensive tool stack to monitor - particularly hreflang implementation.
Measuring Success
Has every box been ticked for your global expansion? Let's find out together!
What is important when it comes to international SEO?
Expanding your business into international markets is an exciting growth opportunity, and international SEO is a key strategy to ensure your success. By tailoring your website’s search engine optimisation to different regions and languages, you can effectively reach new audiences, improve your search rankings in various countries, and increase global visibility.
This process involves careful planning, from understanding local search behaviour and cultural nuances to implementing technical SEO elements like hreflang tags. Embrace international SEO to connect with a diverse global customer base and drive your e-commerce growth across borders. Beyond international SEO, you can learn more about our additional SEO services at pan pan.
Our International SEO Experience
clients with a global reach
years of SEO experience in the team
E-Commerce platforms
Get in touch
We'll respond to your questions within 24 hours.
Danke!
FAQ
Here are our frequently asked questions relating to International SEO.
What is international SEO?
International SEO involves structuring your website to effectively attract organic traffic from different countries and languages, ensuring search engines can easily identify the countries you want to target and the languages you use. It also involves localising your content and experience to users depending on their country of residence or languages spoken.
What are hreflang tags and how do they work?
Hreflang tags are HTML attributes used to specify the language and geographical targeting of a webpage. They guide search engines in serving the correct language or regional URL in search results. For instance, if a company has one website domain with content in German, English, and Spanish subfolders, hreflang tags can be assigned to each language version. This indicates to search engines that there are variations of the website in these three languages. The goal is for a user searching from Spain to be shown the Spanish version of the website rather than the German or English version.
How can I ensure my content is culturally appropriate for different regions?
Conduct thorough research on cultural nuances, language variations, and local preferences. Localising your content rather than just translating it helps to resonate better with the target audience.
Where to start with International SEO?
Choosing your international SEO setup is a crucial step before going global. There are several ways to structure your website for a global audience, depending on your goals and resources. The main options are using a top-level domain, subfolders, or subdomains. Ensuring that Google and other search engines understand your setup is equally important. Through hreflang tags and other signals, you can indicate to Google which content is relevant for specific regions.
How do I handle multilingual content on my website?
Use correct hreflang annotations, provide clear language-switching options for users, and ensure each language version of your site is optimised with unique content tailored to the local audience. Utilise Google My Business and local SEO strategies to better establish your presence in the target country.
What are the challenges of international SEO?
When dealing with large e-commerce websites, effectively managing localisation and different website versions can quickly become challenging. Common issues include creating a website structure that accommodates multiple languages and regions both now and in the future, handling duplicate content problems, maintaining hreflang tags at scale, and ensuring content is culturally sensitive. International SEO is complex, but when executed effectively, it can greatly benefit the business. Therefore, collaborating with the right stakeholders is essential.