We make you successful in search marketing
Our expert advice will steer you and your business towards your commercial objectives—boosting traffic, generating more leads, and increasing revenue.
E-commerce strategies for sustainable success
Search Engine Optimisation & SEA for online stores
Expert advice on customer acquisition & retention
Customers who trust us
Start your digital journey to gain visibility and drive success.
Through solid SEO, precise SEA campaigns, smart strategy and AI-driven optimisation, we put your brand front and centre. Ready to kick off your digital journey?
Search Engine Optimisation
With SEO, your website becomes a digital magnet — visible, relevant, and right where your customers are searching.
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Search Engine Advertising
We place ads that stand out and drive conversions—SEA with maximum impact and no wasted spend.
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Strategy Consulting
We are direct. No nonsense, no empty promises—we create a clear plan that truly drives you forward.
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AI Optimisation
Want to stand out in AI search? We’ll help you navigate how to remain relevant in the age of ChatGPT, Perplexity, and Gemini.
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Our profound understanding of search engines and digital processes makes our work a sustainable driver of success.
50+
managed websites from B2C and B2B
10+
years of experience in leading teams and scaling digital projects
100%
Passion in all phases of our projects
Trusted partners dedicated to your growth.
Our experienced team is passionate about your success. Together, we create strategies that drive growth and position your company at the top.
Meet the Team
Creating success together
For us, everything revolves around people: A diverse team with passion and fun.
Benjamin Uhlmann
Gründer von pan pan
🥾 🐶 🍷 ⛵ 🏋️
Corinna Weiß
Head of Account Management
🤓 🚀 🥳 🧖🏼 📊
Kate Hughes
Senior SEO Consultant
🇦🇺 💻 ☕️ ✈️ 🌏
Katharina Woller
Junior SEA Consultant
😋 🌊 🍫 😺 🧘
Kevin Krüger
Head of SEO
💻 🎳 🛠️ 🤖 👨👩👧👦
Lucas Schittek
SEO Consultant
🏄 🏀 🗺️ 🐱 🌅
Stefanie Sommer
SEO Consultant
💃🏼🐱⛰👟📸
Elisa Schmidt
Marketing und Brand Manager
🏄🏼📷🐈🎨🪚
Our areas of expertise
Cross-sector digital expertise
We understand the specific challenges and opportunities of different industries. With individually tailored strategies, we help you achieve your goals — regardless of your line of business.
E-Commerce
Increase the visibility of your products and increase your sales with targeted strategies.
B2B
Reach the right decision makers with an individual digital strategy and increase your generated leads.
Tourism
Attract loyal guests to your site & generate more bookings and inquiries for your destination.
Finance & insurance
Build long-term trust and strengthen your brand — generate new customers with the help of our digital expertise.
Fashion
Increase your reach in the fashion sector and reach the right customers online.
Cross-sector digital expertise
We understand the specific challenges and opportunities of different industries. With individually tailored strategies, we help you achieve your goals — regardless of your line of business
ecommerce
Increase the visibility of your products and increase your sales with targeted strategies.
B2B
Reach the right decision makers with an individual digital strategy and increase your generated leads.
tourism
Attract loyal guests to your site & generate more bookings and inquiries for your destination.
Finance & insurance
Build long-term trust and strengthen your brand — generate new customers with the help of our digital expertise.
Fashion
Increase your reach in the fashion sector and reach the right customers online.
Warum pan pan
Was bedeutet pan pan?
Im Funkverkehr signalisiert "pan pan" eine dringende, aber nicht lebensbedrohliche Situation. Genau dann kommen wir ins Spiel: Wir helfen Unternehmen, wenn ihre digitale Sichtbarkeit in Schieflage gerät – sei es im E-Commerce, im Marketing oder bei Strategie und Prozessen. Wir bringen dich wieder auf Kurs!
Bereit für deinen Funkspruch? Wir hören zu.Content
Knowledge Base
Interviews, tips, guides, news and best practices on the topics of search engine optimisation, SEA and digital strategy.
XML sitemaps and SEO: Your comprehensive guide
An XML sitemap helps Google find all important pages on your site — even the hidden ones. Here you can find out why this is so crucial for SEO and how to avoid typical mistakes.
To the article
Redirects in SEO – How to Handle Them the Right Way
Redirects are key to preserving SEO value during URL changes, relaunches, and product updates. This post explains when to use 301 vs. 302 redirects, common mistakes, and how to use smart redirect management for user and search engines.
To the article
Understanding Robots.txt: Crawl Control for SEO
Robots.txt helps guide search engine crawlers, but misuse can damage SEO. Learn what it does, when to use it, and how to avoid costly mistakes on your site.
To the article
We make you successful inSearch Marketing
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