SEO audit for online stores
As an SEO & GEO consultancy, we find the ranking blockers that are costing you revenue – onpage, offpage and in AI search. You get a prioritized audit report in the form of actionable tickets instead of a 100-error PDF. Your team can get started right away.
We're proud of these references
„An overdeliver from day one – we got more than we expected, especially in the SEO groundwork. The biggest difference is the understanding of our product range and the entire customer journey. We hadn't had that with any agency before.“
Dominik Englputzeder
Managing Director, Englputzeder GmbH
„When it comes to professionalism, pan pan is right at the top. I see the full spectrum among our service providers. From onboarding onwards, everything is highly structured – and that's why they deliver results like these.”
Franz Sauerstein
Marketing Director, HOLZRICHTER Berlin
„We're now ranking in the top 3 for very important keywords. For the big keywords like 'shisha tobacco', we used to be happy just to make page one."
Moritz Otten
Managing Director, MOZE Shisha
„In technical SEO, we got very concrete requirement tickets that we could use 1:1 to move straight into Jira and hand to our developers. Instead of 'yes, we know,' you end up with crystal-clear technical requirements on the table.“
Oliver Schreiber
Head of E-Commerce, Dodenhof
Who it's for
Who is an SEO audit worth it for?
A website SEO audit is worth it for companies of any industry and size – whatever your role on the team. Typical use cases:
Before/after a relaunch
So you don't lose SEO rankings and visitors during replatforming.
Loss of visibility
A sudden drop in keyword rankings with no clear cause.
Growth plateau
Traffic stagnates despite good products and a clean site.
Packages & pricing
What your individual SEO audit costs
With our audit and clean implementation, most of our clients see a significant increase in organic revenue within just a few months. We clearly prioritize the levers so your limited capacity is used efficiently.
Free SEO check
from 0 €
A quick check of where your store stands
45-min. review of your account
Pointers on 3 relevant issues
30-minute follow-up call
Assessment of growth potential
Tech SEO Audit
from 3500 €*
$20/mth
The complete technical review of your store
Comprehensive 85-point check
Google Search Console analysis
All issues as tickets (Asana, Trello, Monday)
LLM/AI visibility check
90-minute in-depth follow-up call
Optional: review of international setup
Tech & Content Audit
from 4900 €*
Tech SEO audit + content review
Everything from the Tech SEO Audit
Qualitative review of content types according to Google guidelines
Analysis of your visibility for core products
Competitor comparison for your core products
Detailed improvement opportunities for your content by content type, delivered as tickets
Focus on product detail pages for your high-converting long-tail keywords
90-minute in-depth follow-up call
* Prices plus VAT
„Growth in e-commerce today is a question of clean indexing and efficient crawling: we steer Google toward the URLs that actually drive revenue."
Kevin Krüger
Head of SEO
„I analyze your website with Screaming Frog and compare everything against our strict benchmarks. That way I immediately spot what's holding back your store's performance."
Kate Hughes
Senior SEO Consultant
"Across more than 200 SEO audits, we've identified an average of 2 blockers and 8 critical factors."
Benjamin Uhlmann
Founder of pan pan
Scope
What we check in the SEO audit
Technology alone isn't enough anymore. Onpage SEO, offpage SEO, content and AI visibility together decide your SEO rankings today. That's why we check six levels.
Technology & crawlability
Crawlability, indexing, JS rendering, Core Web Vitals, security (HTTPS), meta tags, URL structure and structured data.
Technical SEO →Content & relevance
Search intent, content quality, onpage SEO, cannibalization and your keyword rankings on product & category pages.
Content SEO →Strategically relevant
AI/GEO readiness
Can ChatGPT, Gemini & AI overviews read, cite and recognize your content as a brand? From structured data to llms.txt.
AI visibility / GEO →Authority & offpage SEO
Backlink profile, offpage signals, E-E-A-T, social signals and brand strength – counts for Google and AI citations.
SEO Consulting →Competition & keywords
The outside view – including comparison with other agencies: where do you stand, which keywords drive revenue?
International & Local
hreflang logic, country setups and local visibility – where relevant.
International & Local SEO →Why commission a professional SEO audit when online tools exist?
An SEO audit tool or free SEO checker – whether Semrush or a site audit tool – dumps a long list of issues and weaknesses at your feet without telling you which ones are actually holding back your revenue. We combine tool data with manual analysis and experience, separate “cosmetic errors” from “real ranking killers,” and deliver a prioritized SEO strategy instead of raw data.
The result: clear priorities instead of panic – you immediately know what matters first and what can wait.
The result: clear priorities instead of panic – you immediately know what matters first and what can wait.
200+
audits conducted
+12-35 %
avg. visibility
10+
years of experience
How it works
3 simple steps to success
Status quo & goal-setting
After an intro from you about goals and the status quo, we get an overview of the complexity of the issues. The free SEO pre-check shows us where the biggest levers for your revenue growth are.
SEO audit
With focused access to your Search Console, we start the analysis. We compare your figures against benchmarks, separating important issues from unimportant ones. The Asana board grows with detailed error reports and solutions. Depending on complexity, this takes 14-21 days.
Handover meeting
We don't leave you alone with the issues we've identified. In a 90-minute closing call, we walk through the critical connections and explain the ideal roadmap. You get the Asana board and have time to ask our SEO experts questions about all the tickets.
Clear expectations
What you get · What we need
What you get
A prioritized audit report as tickets instead of an unwieldy PDF report, a 90-minute handover meeting, and a roadmap with concrete SEO measures and improvements that your team can hand straight to development.
What we need
What we need – just access to your Google Search Console, GA4 and input on goals and core products – plus a lean questionnaire by email and the relevant URLs. That's all it takes to get started.
FAQ
Your questions, our answers
Our goal is long-term partnerships with our clients. That's why we clear up every open question transparently before a project starts.
What is an SEO audit?
The systematic SEO analysis of your website covering technology, content, authority and AI visibility – resulting in a prioritized list of actions. This gives you a clear overview of what search engines evaluate on your site.
What does an SEO audit at pan pan include?
We check six areas: technology, content, AI/GEO readiness, authority, competition, plus optionally international and local visibility. Our SEO experts bundle everything into prioritized tickets instead of a PDF – plus a 90-minute handover call.
Is a technical audit enough, or do I also need content?
Technology is the foundation, but rarely the sole reason for stagnating rankings. Content relevance and AI visibility matter just as much today – that's what the Tech & Content Audit is for.
Is my store ready for ChatGPT & co.?
That's exactly what our AI/GEO readiness check examines: is your content readable, citable and recognizable as a brand for AI systems? Details in our AI visibility/GEO consulting.
What does an SEO audit cost?
From €0 (quick check) through €3,500 (tech) to €4,900 (tech & content). We'll figure out which package fits in the free initial consultation.
How long does an SEO audit take?
Depending on complexity, 14–21 days until ticket handover, plus a 90-minute closing meeting.
Do you also implement the recommendations?
Yes – you can implement the tickets yourself, or we support implementation as part of ongoing support.
Is this a one-off, or do I need to do it regularly?
An audit is the starting point. After that, we recommend a review after major changes or relaunches – not monthly.
What's the difference between an SEO check and an SEO audit?
An SEO check is a quick snapshot of your SEO status. A full SEO audit goes much deeper, evaluating onpage SEO, offpage SEO and technology in detail, and delivers a prioritized audit report instead of just a traffic-light result.
What exactly do you check in onpage SEO and offpage SEO?
Onpage: meta tags, headings, content quality, internal links, URL structure and load time – so search engine crawlers capture everything cleanly. Offpage SEO: external links, backlink profile, social signals and brand authority. Together, these give the complete picture of your website.
Do you use an SEO audit tool like Sistrix?
We work data-driven with professional SEO tools (including Screaming Frog, Sistrix, Semrush) as our data foundation, but we don't rely solely on a site audit tool or an automatic SEO checker. Only manual evaluation against best practices separates real SEO problems from irrelevant issues.
What is an SEO score and how is it determined?
The SEO score summarizes your website's condition in a single metric – based on data about technology, content, onpage and offpage signals. It helps make weaknesses and progress visible, but for us it's only the starting point, not the goal.
Do you also check Core Web Vitals, website performance and security?
Yes. Core Web Vitals, load time and website performance are part of the technical audit, as is security (HTTPS) – all factors that directly affect rankings and user experience.
Which companies and industries is a website SEO audit suited for?
For companies of any industry, size and team role – regardless of your shop platform. Typical use cases are relaunches, loss of visibility, growth plateaus, or preparing for larger SEO investments.
What does the audit report look like?
Instead of a PDF grave, you get prioritized tickets with clear SEO insights: identified weaknesses, concrete improvements and the impact on your rankings – sorted by effect.
Will an SEO audit improve my keyword rankings and visitor numbers?
An audit shows you the levers. If the prioritized measures are implemented, keyword rankings, SEO rankings and therefore visitors, customers and measurable success typically rise – on average +12–35% organic visibility.
Jetzt Termin sichern
Book a free SEO pre-check
Where do you stand today – and where do you want to go? In this 30-minute call, we'll talk about your goals, your current SEO situation and possible next steps, which we analyze beforehand.
Benjamin Uhlmann
Founder of pan pan
No commitment — just check options
Joint analysis of your current challenges
Sparring on strategy, positioning & marketing mix
What is an SEO audit?
An SEO audit is the systematic analysis of your website for what's preventing good rankings. Four levels are checked: technical foundation, content relevance, your domain's authority, and increasingly, visibility in AI search systems like ChatGPT, Gemini and Google AI overviews. The result isn't a data mountain, it's a prioritized list of concrete actions – sorted by impact on visibility and revenue. Briefly on definition and meaning: an audit is the stocktaking of your website's SEO condition. Based on tool data and manual analysis, we assess website performance, onpage and offpage factors, and condense them into an understandable SEO score.
