Website Relaunch Beratung
Would you like to avoid a domain crash when migrating domains or relaunching your website? We ensure that your website maintains its visibility during the relaunch. Find out now which SEO strategies you should consider for a successful relaunch.
Customers who trust us
How we audit your website
Each audit is individual — yet we follow a logical roadmap. Our approach is based on countless audits that we have implemented in recent years
Wir prüfen technische Performance, Nutzerfreundlichkeit und SEO-Optimierung – von Ladezeiten über mobile Darstellung bis hin zur Indexierung. Zudem analysieren wir Content-Qualität, interne Verlinkungen und die Informationsarchitektur, um deine neue Website optimal aufzustellen.
Ein weiterer Schwerpunkt ist die Untersuchung der bisherigen Rankings und des Traffics. So vermeiden wir Rankingverluste und verbessern deine Sichtbarkeit in den Suchergebnissen nachhaltig.
Mit einer datengetriebenen Strategie entwickeln wir einen maßgeschneiderten Maßnahmenplan, der technische, inhaltliche und strategische Optimierungen umfasst – für einen reibungslosen und erfolgreichen Relaunch.
Wir prüfen technische Performance, Nutzerfreundlichkeit und SEO-Optimierung – von Ladezeiten über mobile Darstellung bis hin zur Indexierung. Zudem analysieren wir Content-Qualität, interne Verlinkungen und die Informationsarchitektur, um deine neue Website optimal aufzustellen.
Ein weiterer Schwerpunkt ist die Untersuchung der bisherigen Rankings und des Traffics. So vermeiden wir Rankingverluste und verbessern deine Sichtbarkeit in den Suchergebnissen nachhaltig.
Mit einer datengetriebenen Strategie entwickeln wir einen maßgeschneiderten Maßnahmenplan, der technische, inhaltliche und strategische Optimierungen umfasst – für einen reibungslosen und erfolgreichen Relaunch.
Workshops
We bring all stakeholders together and define the requirements for your SEO project.
Google Requirements
We know what effective SEO entails and are familiar with how Google operates.
Strategy
Based on your goals, we ensure your strategy focuses on the highest potential outcomes.
Project Planning
Transparency and traceability are the success factors in project management.
Monitoring
We use our comprehensive tool stack to monitor projects and provide ongoing feedback.
Measuring Success
We track your organic performance and adjust the strategy as needed to ensure continuous improvement.
Our profound understanding of search engines and digital processes makes our work a sustainable driver of success.
How it works
3 easy steps to success
Requirements
We'll assess your website and business goals to identify the best strategies for increasing your visibility and driving sales...or determine if another channel is more suitable.
Concept
We develop a tailored SEO strategy based on your requirements, focusing on key pillars and engaging all project stakeholders.
Monitoring
We continuously monitor your organic performance and adapt the strategy as needed to ensure it always aligns with your business goals.
Our areas of expertise
Cross-industry SEO expertise
We understand the specific challenges and opportunities of different industries. With individually tailored SEO strategies, we help you achieve your goals — regardless of your line of business.
E-Commerce
B2B
Tourism
Our services for your success
SEO
With SEO, your website becomes a digital magnet — visible, relevant, and right where your customers are searching.
SEA
We place ads that stand out and drive conversions—SEA with maximum impact and no wasted spend.
Strategy Consulting
We are direct. No nonsense, no empty promises—we create a clear plan that truly drives you forward.
AI
Want to stand out in AI search? We’ll help you navigate how to remain relevant in the age of ChatGPT, Perplexity, and Gemini.
FAQ
Your questions answered
We prioritise long-term partnerships with our customers. That’s why we’re committed to addressing all questions openly and transparently before the project begins.
What does a website relaunch include?
A website relaunch can mean completely redesigning your website, reworking the content, improving usability, or even integrating completely new features. The goal is to offer your users an optimal experience and tailor your website exactly to your current business goals.
How do you relaunch a website?
Relaunching your website requires careful planning and implementation so that it remains permanently visible and works optimally. You usually start with a thorough audit, define your goals and create a detailed project plan. This plan includes everything from design updates and content improvements to technical improvements. You should also consider important SEO measures — such as redirecting old URLs and ensuring that your site works optimally on mobile devices. And finally, test everything thoroughly before you go live and then monitor operations to make sure everything is running smoothly and that you can fix issues quickly.
What is an example of a successful relaunch?
In 2018, Rev relaunched its website with a strong focus on user experience. The process took nine months and included clearer navigation, a clear value proposition and the use of more color in the design. Thanks to these measures, the conversion rate was increased by 18%. The most important findings from this relaunch were that it is crucial to involve all parties involved at an early stage, identify problems directly, clearly define the scope, process and budget, select the right partners and consistently implement the plan.
What is the difference between a migration and a relaunch?
With a website migration, you convert your existing website to a new technical system, while during a relaunch, you significantly change the front-end — i.e. the design and user interface.
What are the risks of a relaunch? Do I even need it?
You must decide for yourself whether a relaunch really makes sense for your e-commerce company. If there are restrictions in your CMS, your code needs to be reworked, or you want to integrate new, important features, then a relaunch is probably the right step. However, there are also risks if the relaunch is not carried out carefully — such as loss of visitor numbers, revenue, or a worsening of usability. It is therefore important to analyse these risks in detail in advance and to minimise them as far as possible.
I relaunched my website and it failed. What can I do?
Give us a call! If your website relaunch hasn't had the desired effect, you should act quickly, especially if your earnings are suffering as a result. The first step is a thorough analysis to identify key issues — this can include a technical review, analysis of performance indicators, and soliciting user feedback. Then fix any obvious errors and set priorities to quickly make improvements and recover lost performance. Document what you're learning and work continuously to optimise your website so that you learn from mistakes and be more successful in the future.
Any questions left unanswered?
What is important when it comes to a relaunch
With our SEO relaunch consulting, you can take your website to the next level. Our offer includes comprehensive SEO advice and helps you to optimally prepare and carry out your website relaunch. We combine well-founded search engine optimisation with a detailed SEO audit to tailor your SEO strategy individually to your needs. In doing so, we rely on holistic SEO analysis, which includes both on-page optimisation, off-page optimisation and technical SEO.
Our approach includes thorough keyword research and analysis, which we use to identify your relevant search terms in order to sustainably improve your visibility in search results. We optimise important elements such as meta data, title tags, meta descriptions and sitemaps, and ensure that your website is optimally prepared for the Google algorithm. Through targeted content optimization and the use of proven SEO tools, we increase the ranking of your site and improve indexing in search engines.
As part of our SEO relaunch check, we also pay attention to important factors such as PageSpeed, mobile optimisation and a user-friendly user experience. With an effective backlink strategy and innovative content marketing measures, we strengthen your online presence and increase the conversion rate. Our goal is to give you a significant competitive advantage through tailor-made SEO measures and a clearly structured action plan.
Regardless of whether you are planning a complete website relaunch or want to redesign your existing website in terms of technology and content — our SEO relaunch consulting provides you with all the crucial data and optimisation recommendations to maximise your search engine ranking and sustainably improve your digital visibility. Rely on our expertise and see how you are always one step ahead in the dynamic online market with a professional SEO relaunch.
Our approach includes thorough keyword research and analysis, which we use to identify your relevant search terms in order to sustainably improve your visibility in search results. We optimise important elements such as meta data, title tags, meta descriptions and sitemaps, and ensure that your website is optimally prepared for the Google algorithm. Through targeted content optimization and the use of proven SEO tools, we increase the ranking of your site and improve indexing in search engines.
As part of our SEO relaunch check, we also pay attention to important factors such as PageSpeed, mobile optimisation and a user-friendly user experience. With an effective backlink strategy and innovative content marketing measures, we strengthen your online presence and increase the conversion rate. Our goal is to give you a significant competitive advantage through tailor-made SEO measures and a clearly structured action plan.
Regardless of whether you are planning a complete website relaunch or want to redesign your existing website in terms of technology and content — our SEO relaunch consulting provides you with all the crucial data and optimisation recommendations to maximise your search engine ranking and sustainably improve your digital visibility. Rely on our expertise and see how you are always one step ahead in the dynamic online market with a professional SEO relaunch.