SEA Account Audit
Evaluate your ad performance with our in-depth SEA audit. Identify inefficiencies, refine targeting and optimise your budget to maximise ROI and increase sales.
What we can guarantee
Conducting an initial SEA audit along with regular follow-up audits is beneficial for any website, as it can reveal issues with campaign set up and budget wastage. With our expertise, we can help you resolve these problems promptly and effectively.
Ziele
We connect all stakeholders to discuss audit requirements and the necessary access required.
Google
Requirements
We pinpoint the critical areas for enhancement that will yield the greatest impact in paid search.
Strategy
We plan the SEA campaign audit internally and define the desired outcomes.
Project Planning
Transparency and accountability are central to our project management style.
Analysis
Using our comprehensive tool stack, we conduct the audit.
Measuring Success
We provide clear action items to enhance your paid search campaigns.
Get a comprehensive SEA campaign audit.
Our SEA audit experience
SEA Campaign Audits
years of SEA experience in the team
E-Commerce Platforms
Get in touch
We'll respond to your questions within 24 hours.
Danke!
FAQ
Here are our frequently asked questions relating to SEA Audits.
What does an SEA campaign audit involve?
An SEA audit generally involves auditing Google Ads campaigns. This means analysing your paid search strategies to identify areas for improvement and ensure optimal performance. It includes determining if existing goals and targeting are aligned with business objectives, evaluating the effectiveness of budgets and bid management, and ensuring that conversion tracking, performance metrics, and Merchant Center are optimised.
How often should you conduct an SEA audit?
Once an initial SEA audit has been completed, it's important to continuously monitor. You should conduct an SEA audit regularly, typically every six months, to stay ahead of changes and continuously improve your campaign performance.
Can you implement the recommendations from the audit?
Yes, we can help implement the recommendations provided in the audit. Our team of SEA Consultants can work with you to optimise your campaigns and ensure that the suggested improvements are effectively executed.
What is a Google Shopping feed audit?
A Shopping Feed audit aims to address any errors or missing information in your feed. This includes checking basic product data, pricing and availability, identifiers, placement, shipping, and taxes.
What is the outcome of an SEA audit?
You will receive a comprehensive report detailing the findings of the audit. This report will include an overview of your current performance, identified issues, and specific recommendations for improving your campaigns.
What are some common findings of an SEA audit?
Typical findings of an SEA audit often involve problems with account structure, low quality scores, and landing pages that are not optimised for conversions. Budget inefficiencies are also common. Fortunately, many of these issues can be resolved quickly, allowing you to see improvements faster than with SEO adjustments.