SEA advice for Google Ads & Bing Ads
We use a data-driven approach that is tailored to your organisation's specific goals and challenges. With tailor-made strategies, we optimise your advertising campaigns, increase visibility and achieve measurable results that sustainably improve your ROI.
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Focus on digital visibility
SEA: The booster for your company's success
Increase your turnover
With individually optimised SEA campaigns, you can reach the target groups that really matter. This is how you convert clicks into customers and ensure sustainable sales growth.
Achieve measurable results
Thanks to precise targeting and data-based planning, we get your message exactly where it's needed. This is how you achieve measurable results and maximum impact.
Flexible and scalable
SEA enables you to react flexibly to changes and optimise campaigns at any time. Perfect for rapid growth and long-term success.
our process
3 easy steps to success
Requirements
Together, we set the goal: How do we define a successful advertising campaign in figures? What do you want to achieve with SEA?
Concept
We develop a tailor-made SEA strategy with an efficient campaign structure & concrete optimisations that involves all project participants and ensures growth.
Monitoring
We continuously monitor how your SEA campaigns are developing. In this way, we immediately recognise what is going well and where there is potential for optimisation.
Our areas of expertise
Cross-sector digital expertise
We understand the specific challenges and opportunities of different industries. With individually tailored strategies, we help you achieve your goals — regardless of your line of business.
E-Commerce
Increase the visibility of your products and increase your sales with targeted strategies.
B2B
Reach the right decision makers with an individual digital strategy and increase your generated leads.
Tourism
Attract loyal guests to your site & generate more bookings and inquiries for your destination.
Finance & Insurance
Build long-term trust and strengthen your brand — generate new customers with the help of our digital expertise.
That's what you get from us
Workshops
Whether it's a one-time audit, ongoing workshops or ongoing support, we bring everyone involved together.
Google requirements
We know Google's requirements for SEA. We are always up to date, know all best practices and use this potential for you.
Technologie & KI-Lösungen
We remove barriers for search engines and users: the focus is on fast loading times, mobile optimisation and a clean structure.
strategy
Transparency and reliability are the success factors in our SEA project management process.
Monitoring
We monitor your Google Ads account daily and act quickly when performance isn't optimal.
Measuring success
Are your Google Ads campaigns running efficiently? Let's find out together!
Trusted partners dedicated to your growth.
Our experienced team is passionate about your success. Together, we create strategies that drive growth and position your company at the top.
We are a Google Partner!
We're a Google Partner, which means we meet Google's high performance, spending, and certification requirements. The Google Partner Program honors agencies that meet high quality standards in managing Google Ads. Participating partners must meet certain requirements, such as demonstrably successful campaign management and proof of expertise through Google Ads certifications. As a Google Partner, companies have access to exclusive training, tools and support from Google, which allows them to optimally advise their customers and make their advertising campaigns even more effective.
Efficient feed management with Channable
To make your SEA campaigns even more successful, we use Channable — one of the best tools for feed management. With Channable, we can optimally adapt, structure and adapt product data to platforms and their individual requirements. Why do we use Channable? The tool allows us to optimise data feeds in real time and tailor them individually to the requirements of each platform. In this way, we ensure that your products are always presented in top quality and perfectly tailored to your target group. With Channable as part of our tool set, we'll show you: At pan pan, we use cutting-edge technologies to give you the best results. Our goal is not only to offer you efficiency and innovation, but also trust in the quality of our work.
Our services for your success
SEO
With SEO, your website becomes a digital magnet — visible, relevant, and right where your customers are searching.
SEA
We place ads that stand out and drive conversions—SEA with maximum impact and no wasted spend.
Strategieberatung
We are direct. No nonsense, no empty promises—we create a clear plan that truly drives you forward.
AI
Want to stand out in AI search? We’ll help you navigate how to remain relevant in the age of ChatGPT, Perplexity, and Gemini.
FAQ
What is important when it comes to search engine advertising?
In our FAQ section, we answer the most common questions about SEA.
What is SEA or paid advertising?
Search engine advertising works via an auction-based system, which places bids for specific search terms in order to achieve conversions. Pay-per-click (PPC) is a popular type of paid advertising and this channel allows companies to bid on clicks from users and thus close deals. With Google Pmax (Performance Max) in particular, you can play on all Google channels at once and at the same time optimise your budget and bidding to achieve even better results.
Will I have a personal SEA consultation?
Yes, you will receive personal SEA advice from us, which will usually involve at least two contacts: a project manager and a SEA consultant. In the background, you will also be assisted by our team of experts, who have comprehensive expertise in the areas of e-commerce consulting & SEO to optimally support and develop your company.
What mistakes should be avoided with SEA?
With SEA, there are a few common mistakes you should avoid to get the most out of your campaigns. One of the most common mistakes is choosing the wrong keywords or neglecting negative keywords, which can result in unnecessary click costs. A poorly defined budget or inaccurate bidding strategies can also mean that you are not using your budget effectively. Another risk is not regularly monitoring and optimising your ads and campaigns — this can result in you missing out on opportunities and falling behind the competition. Finally, make sure that your product feed is clean and up to date, as a bad feed will affect the display and relevance of your ads.
What are the benefits of SEA campaigns?
On the one hand, SEA delivers quick results and is ideal for advertising time-critical offers or testing a concept. In contrast to SEO, which focuses more on a long-term strategy, SEA campaigns produce results much faster. The measurability, which provides detailed insights into performance and return on investment, is an advantage that many companies want to use for themselves. Targeting ensures that ads reach those who are most likely to be interested in the advertised products or services, which increases sales opportunities. You only pay when the user clicks on your ad.
What is Performance Max?
Performance Max (pMax) is a type of Google Ads campaign that allows you to simultaneously display your ads across various Google platforms — including Google Search, YouTube, Gmail, Google Maps, and the Display Network. PMax uses machine learning to automatically optimise ads based on your goals and select the best channels for your target audience. With Performance Max, you can maximise your reach and use your budget more efficiently, as the campaign is constantly learning and adapting to get the best results.
What is the difference between SEO and SEA?
While SEA means running paid ads in order to immediately be at the top of search results, SEO is all about optimising your website so that it is better found organically — i.e. without direct costs for ads. Both approaches aim to get more visitors to your website and increase sales, but SEA requires additional budget for advertising costs, while SEO is more time-consuming and resource-intensive to achieve long-term results.
Any questions left unanswered?
What is important about SEA?
SEA, or search engine advertising, is paid advertising on search engines like Google to put your website at the top of search results. To do this, it's important to choose the right keywords and manage your budget wisely so that you only pay for clicks that really add value. With Google Pmax (Performance Max) in particular, you can use all Google channels at once while optimising your budget and bidding to achieve even better results. A clean and well-structured feed is essential, as it provides Google with the necessary information to display your ads in a targeted and successful manner. It's just as important to continuously monitor and adjust your ads and bidding strategies so that you always get the most out of your campaigns.
We offer a range of SEA services, including SEA audits, campaign optimisation, and ongoing management of your accounts and paid search campaigns. With professional SEA advice, e-commerce companies can always be one step ahead of the competition and adapt to changing algorithms and consumer behavior. By investing in search engine marketing, you're well on your way to success, especially if it's through SEO is supplemented to ensure that your online shop remains visible and competitive in a constantly changing digital market.
