E-commerce SEO: More visibility, more revenue
Your online shop deserves to be found. With precise e-commerce SEO, we ensure that your products are visible exactly where your customers are looking — turning clicks into buyers.
Customers who trust us.
Digitale Sichtbarkeit im Fokus
Who benefits from SEO in E-Commerce?
E-commerce SEO is essential for anyone who wants to sell products online and maximise their reach. Whether you run a small niche shop or are an established company — the right SEO strategy brings your target group directly to you.
Online Stores
Turn your shop into a customer magnet: With e-commerce SEO, you get your products exactly where buyers are looking for — into the top positions of search results.
Marketplace Provider
Stand out on platforms such as Amazon, eBay or Etsy: With targeted SEO optimisation for your product listings, you will be seen by more buyers and increase your sales figures sustainably.
Direct-to-consumer (DTC) brands
Strengthen your brand and reach your customers directly: With e-commerce SEO, you build trust, increase your visibility and win over buyers with a unique shopping experience.
B2B e-commerce provider
Reach business customers where they are looking for solutions: With precise e-commerce SEO, you can optimise your shop for B2B buyers and sustainably increase inquiries and orders.
Why SEO is crucial in E-Commerce
In the highly competitive e-commerce market, it's not enough to simply be online — you need to be visible. SEO ensures that your online shop is found exactly when potential customers are actively looking for your products. This not only attracts more visitors, but also turns them into buyers.
Our services for your E-Commerce success
SEO
Get your products to the top positions in search results and attract new customers in a targeted manner.
SEA
Use tailored campaigns to reach your target audience directly and increase sales.
Strategy Consulting
Develop a digital strategy with us that optimally positions your shop in the competition.
AI
Want to stand out in AI search? We’ll help you navigate how to remain relevant in the age of ChatGPT, Perplexity, and Gemini.
Our services for your E-Commerce success
Keyword Research Specifically For E-Commerce
Find the topics and terms that your target group uses and ensure your shop specifically meets their search intent.
Category Page Structure
Structure your shop so that customers and search engines can understand it equally.
Technology & AI Solutions
Optimise the technical aspects of your shop for better load times, mobile usage, and crawlability.
Competitive Analysis
Analyse your competition and identify opportunities that move your store forward.
Monitoring and Reporting
Keep an eye on all relevant KPIs and optimise continuously.
Off-Page Optimisation
Strengthen your domain authority with high-quality backlinks and targeted off-page measures.
Let'S go
Get started with your E-Commerce shop now
Would you like to take your online shop to the next level? Together, we develop the perfect SEO strategy to sustainably increase your sales.
FAQ
What is important when it comes to SEO in e-commerce?
In E-Commerce, every detail determines your success: From choosing the right keywords to the technical performance of your shop. Customers expect relevant content, fast loading times and intuitive navigation — and search engines reward exactly these factors. A strong SEO strategy combines technical know-how with data-driven optimisation. Whether you want to serve local searches, market niche products, or reach a broad target group, SEO ensures that your shop is not only found, but also convincing.
What is E-Commerce SEO and why is it important?
E-Commerce SEO optimises your e-commerce website so that it is better found in search results on Google and Co. With a well-thought-out SEO strategy, you can reach more e-commerce customers, improve the user experience and increase your sales in the long term.
Which on-page optimisations are particularly important for online shops?
On-page optimisation includes improving page structure, internal linking and product descriptions. A clear page structure helps search engine crawlers understand your shop better. Use SEO tips such as optimising category pages and using long-tail keywords.
How do I use Google Search Console for e-commerce SEO?
Google Search Console shows how your site is doing in search results pages. It helps you identify technical issues, fix crawler errors, and analyse keyword data for your E-Commerce SEO strategy.
What are long-tail keywords and why are they important?
Long-tail keywords are specific searches such as “buy the best sneakers for kids.” They specifically attract users who are looking for exactly what you offer and thus improve your conversion rate. They are a central step for your E-Commerce SEO success.
What role does internal linking play for SEO in online shops?
Internal links improve navigation on your website and help search engine crawlers understand the structure of your shop system. Targeted internal linking increases the visibility of category pages and articles.
What SEO tips are there for better product descriptions?
Product descriptions should offer unique content that addresses the needs of your E-Commerce customers. Use long-tail keywords to increase relevance and integrate user-generated content, such as reviews, for more trust.
Why is page structure crucial for e-commerce SEO?
A clear page structure makes it easy for users and crawlers to find their way around your site. Category pages should be well thought out and connected to internal links to improve the user experience.
How can I optimise my E-Commerce website with SEO tools?
SEO tools such as Ahrefs or Semrush analyse keywords, backlinks, and the technical quality of your website. They give you valuable tips to further develop your E-Commerce SEO strategy and improve your online shop.
Which E-Commerce SEO tips improve the user experience?
Optimised load times, an intuitive page structure and appealing product descriptions improve the user experience. Get better results in search results with high-quality images, how-to videos, and helpful tips.
How often should an E-Commerce site be last updated?
A clear page structure makes it easy for users and crawlers to find their way around your site. Category pages should be well thought out and connected to internal links to improve the user experience.
What does a good e-commerce SEO strategy include?
A successful E-Commerce SEO strategy includes targeted SEO measures such as the optimisation of product pages, a well-thought-out website structure and in-depth keyword research. This helps your online shop achieve better rankings and attract more customers.
Why is an SEO agency worthwhile for online shops?
A specialised SEO agency understands the specific requirements of online shops. It helps E-Commerce companies improve their position in search results, achieve better positions and increase the conversion rate on product pages through targeted SEO measures.
